| 1 |
Lack
of strategic and long-term planning |
| |
|
| 2 |
Not
enough competitor research |
| |
|
| 3 |
Failure
to research consumer attitudes |
| |
|
| 4 |
Lack
of site location research |
| |
|
| 5 |
Lack
of motivation for sales force |
| |
|
| 6 |
Too
little attention to new product development |
| |
|
| 7 |
Lack
of marketing staff to implement new strategies
|
| |
|
| 8 |
Failure
to co-ordinate marketing and production with
the result that sales exceed production capacity
|
| |
|
| 9 |
Inadequate
customer care |
| |
|
| 10 |
Failure
to recognize export as a support for lack
of home sales |
| |
|
| 11 |
Wastage
in advertising and promotional expenditure |
| |
|
| 12 |
Failure
to calibrate the performance of their website |
| |
|
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